Compliments of Jeanette Mosey email
http://www.online-publishers.org/?pg=press&dt=060105
A new study by the Online Publishers Association has found that an experience that "entertains and absorbs me" is the top driver of Web site usage.The research project, the Online User Experience Study conducted in partnership with Northwestern University, identified 22 experiences that describe and define how people interact with and relate to digital media. It also determined how each of those specific experiences impacts site usage[]from OCLC ABSTRACTS - June 6, 2005 (Vol. 8, Issue 23)
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