Words, words, words
On a Web page, less is more. Usability studies show that, on average, people can read about 25 percent as much text on a monitor as they can read on a printed page. Choose your words carefully. Make your most important point first. If you have lots to say on a topic, give your visitor a synopsis, then link to your full article on a separate page. Break up big blocks of text with white space.
Long pages
Usability studies demonstrate greater comprehension and memory in readers presented with one or two screens of material on a page. Organize your longer articles into screen-sized blocks, then use "next" and "previous" links to guide your visitor through the pages. Sometimes, though, you may have a collection of relatively small chunks of information that are loosely related, like a glossary or a FAQ. It does make sense to put these all in one page, regardless of the length, if you provide some basic navigation elements. At the top of the page, list each topic in your glossary with a hyperlink to the full item. At the end of each item, provide a "back to top" link. This will enable your visitors to find what they are looking for easily.
